Consumer Insights

A brand new report analyzes B2B ecommerce expertise

Taking a web page from the professional sports activities world and its “mix” methodology of ranking the efficiency of athletes, a brand new report is ranking B2B ecommerce expertise merchandise throughout 10 efficiency classes.

The Paradigm B2B Mix, a report from consulting agency Paradigm B2B LLC, scores greater than a dozen merchandise from 13 distributors. In contrast to studies from different corporations that fee the distributors of ecommerce expertise, the Mix report critiques particular merchandise, scoring every primarily based on their efficiency in every class. “We analyze merchandise, not distributors,” says Andy Hoar, CEO of Paradigm B2B and creator of the report.

The distributors whose B2B ecommerce expertise merchandise the report covers are: Elastic Path, Episerver, Insite Software program, Intershop, Magento Commerce (Adobe), Miva Service provider, Oracle/Oracle NetSuite, Salesforce, Sana Commerce, SAP, Unilog, WebJaguar and Znode. Hoar says every of those corporations was invited to take part, and that they didn’t pay a charge to be included.

Going for the gold, silver and bronze

The report got here out this week in two variations, the Midmarket Version, which is designed with info for midsized ecommerce practitioners contemplating a purchase order of B2B ecommerce expertise, and the Enterprise Version, designed for big corporations with $1 billion or extra in gross sales.

Every version critiques and scores taking part distributors on dozens of efficiency standards throughout such classes as Content material & Information Administration; Transaction Administration; Integrations, Operations & Infrastructure; and Complete Price of Possession. The scores keep in mind market suggestions that Paradigm B2B gathered from purchasers and expertise deployment companions of every vendor, Hoar says.

For every class, the report exhibits which merchandise scored the best and earned both a gold, silver or bronze medal. It additionally exhibits every product’s strengths and weaknesses, but it surely doesn’t present a rating to point which merchandise scored the best general.

Focusing on patrons’ pursuits

“The Paradigm B2B Mix is focused straight on the pursuits of the ecommerce expertise purchaser,” Hoar says in his introduction to the report, including: “I’m mirroring the mix course of that skilled sports activities groups use to evaluate the capabilities and match of draft candidates throughout essential efficiency areas. My aim is to judge software program distributors in key classes in order that ecommerce groups can decide the place and the way an answer matches into their system (their tradition, expertise stack, accomplice ecosystem, and many others).”

Hoar provides that the report can also be designed to assist expertise patrons study things like the extent of additional assist they may want from a vendor’s expertise and companies companions to deploy a selected ecommerce platform with the sort of options they should work together with their prospects.

Paradigm B2B is making the report out there to the featured distributors for buy, granting them reprint rights. The agency didn’t say publicly what it’s charging for the report.

Hoar can also be the co-founder with B2BecNews writer Vertical Internet Media of B2B Subsequent, an annual convention on B2B ec0mmerce that can be held in Chicago this fall.

Join a complimentary subscription to B2BecNews, printed 4 occasions per week, overlaying expertise and enterprise traits within the rising B2B ecommerce business. B2BecNews is a publication of DigitalCommerce360.com, whose titles additionally embody Web Retailer and Web Well being Administration. Contact B2BecNews editor Paul Demery at [email protected] and observe him on Twitter @pdemery.

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