By Digital
Digital Commerce 360 and Bizrate Insights surveyed 1,375 internet buyers in August 2021 about their back-to-school purchasing habits. Of this group, 511 respondents had been back-to-school consumers. (The remaining shoppers didn’t have pupil youngsters or didn’t make any school-related purchases.)
37% of back-to-school consumers bought extra on-line this back-to-school season than in 2020. Total, 77% of back-to-school consumers did some purchasing on-line. This contains 30% who did greater than half of their purchasing on-line. Total, consumers had been in search of promotions, with many prioritizing free transport. Customers shopped with Amazon, Walmart and Goal essentially the most. However a few of the hallmark challenges of 2021 additionally got here by means of within the survey knowledge, as greater than 1 / 4 (26%) of consumers wished a product that was out of inventory and 6% stated retailers canceled an order they’d positioned.
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